But the new material works in less than two percent of Lego’s products, and critics say even plant-based plastics can weigh heavily on the environment. Saberi said, “There is some concern that using sugar cane to create plastic is also very resource-intensive; it requires a lot of water, it might involve deforestation.” “Actually, on sugar cane, we’ve put additional checks in place to make sure that it’s grown in the right way,” said Brooks
<img src="http://image.baidu.com/search/http:%5C/%5C/img.mp.itc.cn%5C/q_70,c_zoom,w_640%5C/upload%5C/20161106%5C/f9341bdb9bf141b486372506820f8d86_th.jpg" alt="63213115 070131 173357, 子瑜” style=”max-width:430px;float:right;padding:10px 0px 10px 10px;border:0px;”>From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it’s Lego heaven. Just about anything imaginable is re-imagined in the tiny plastic bricks that have been inspiring tiny minds for decades.
Even seven-year-old Max knows you can only do so much with an iPad. “On the iPad you can’t really build something, like with the hands,” he said.
That hands-on approach has been a hit since the brick was born in the 1950s.
The unique system of interlocking bricks makes for endless possibilities. No wonder it was dubbed the Toy of the 20th Century for its universal appeal.
Lego has come a long way from its humble beginnings in the 1930s, when Danish carpenter Ole Kirk Christiansen started making wooden toys in his Billund workshop. It’s where the earliest Lego toys were made of wood.
They were called Lego, from the Danish phrase leg-godt, which means “play well.”
Does the toy live up to the name? “I think it does. It did at that time and it still does,” said
Torben Skov, who has been designing Lego sets for more than 30 years.
He showed correspondent Roxana Saberi the machine that made Lego’s first toys out of plastic, pouring plastic into molds, <a href="https://www.qdomain.kr/”>바카라사이트 and the prototypes for bricks that would change everything.
The company has since produced trillions of its now-famous plastic bricks, and they’ve changed so little that a piece made today still fits with one from 1958.
Which begs the question: why now is Lego remaking the very product that’s clicked with kids for generations?
The problem is the plastic, which has been made out of oil.
To find an alternative, Lego appointed Tim Brooks as vice president for environmental responsibility, and set a 2030 deadline to eliminate petroleum-based plastics, to shrink its carbon footprint.
Soren Kristiansen and his team at Lego’s labs have been testing hundreds of plant-based and recycled materials in search of a suitable substitute.
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